Sr. Product Designer

5+ years of experience, including 3 years designing AI-driven SaaS and complex systems.

My focus is on building products that simplify advanced technology, giving people the clarity and support they need to handle complex challenges.


Recently at KNOWRON.
Previously built and co-led dli5.

Selected Work

Transforming Industrial Reporting With AI And Cutting Documentation Time By 80%

Designed an AI-powered service reporting feature that reduced documentation time from 30 minutes to 5, tailored for the realities of industrial field work.

B2B SAAS
AI-Assisted Workflows
Design Under Constraints

Navigation Redesign That Improved Mobile Adoption By 25%

I led a cross-platform redesign of navigation and the homepage to bring clarity and consistency to a growing SaaS product which improved usability, and increased adoption across mobile.

Product Strategy
Systems Thinking
Scalable Design

Designing the Knowledge Loop

05 bite-sized UX + AI case studies on asking, answering, and managing knowledge in an AI-powered knowledgebase.

Designing for AI Adoption
Incremental Improvements

Other fun stuff

What teams get when i’m involved

They said it, not me

Working with Ayesha was the most energizing part of building the Ask Assistant at KNOWRON. She had a gift for pulling insights from field-service technicians and support agents, translating their daily frustrations into elegant interactions that pulled together documentation, data, and system tools inside a single chat interface. Watching her align backend constraints, AI capabilities, and brand voice into one cohesive experience showed me what real product design leadership looks like.

David Cepeda Guzman

Product Manager, KNOWRON

From my perspective as a developer, collaborating with her was always smooth. Her designs were not only clear but also backed by real-world understanding. On top of that, she’s a great teammate - open, approachable, and genuinely invested in building something meaningful.

Halil Çakar

Senior Frontend Developer, KNOWRON

Sr. Product Designer

5+ years of experience, including 3 years designing AI-driven SaaS and complex systems.

My focus is on building products that simplify advanced technology, giving people the clarity and support they need to handle complex challenges.


Recently at KNOWRON.
Previously built and co-led dli5.

Selected Work

Transforming Industrial Reporting With AI And Cutting Documentation Time By 80%

Designed an AI-powered service reporting feature that reduced documentation time from 30 minutes to 5, tailored for the realities of industrial field work.

B2B SAAS
AI-Assisted Workflows
Design Under Constraints

Navigation Redesign That Improved Mobile Adoption By 25%

I led a cross-platform redesign of navigation and the homepage to bring clarity and consistency to a growing SaaS product which improved usability, and increased adoption across mobile.

Product Strategy
Systems Thinking
Scalable Design

Designing the Knowledge Loop

05 bite-sized UX + AI case studies on asking, answering, and managing knowledge in an AI-powered knowledgebase.

Designing for AI Adoption
Incremental Improvements

Other fun stuff

What teams get when i’m involved

They said it, not me

Working with Ayesha was the most energizing part of building the Ask Assistant at KNOWRON. She had a gift for pulling insights from field-service technicians and support agents, translating their daily frustrations into elegant interactions that pulled together documentation, data, and system tools inside a single chat interface. Watching her align backend constraints, AI capabilities, and brand voice into one cohesive experience showed me what real product design leadership looks like.

David Cepeda Guzman

Product Manager, KNOWRON

From my perspective as a developer, collaborating with her was always smooth. Her designs were not only clear but also backed by real-world understanding. On top of that, she’s a great teammate - open, approachable, and genuinely invested in building something meaningful.

Halil Çakar

Senior Frontend Developer, KNOWRON

Sr. Product Designer

5+ years of experience, including 3 years designing AI-driven SaaS and complex systems.

My focus is on building products that simplify advanced technology, giving people the clarity and support they need to handle complex challenges.


Recently at KNOWRON.
Previously built and co-led dli5.

Selected Work

Transforming Industrial Reporting With AI And Cutting Documentation Time By 80%

Designed an AI-powered service reporting feature that reduced documentation time from 30 minutes to 5, tailored for the realities of industrial field work.

B2B SAAS
AI-Assisted Workflows
Design Under Constraints

Navigation Redesign That Improved Mobile Adoption By 25%

I led a cross-platform redesign of navigation and the homepage to bring clarity and consistency to a growing SaaS product which improved usability, and increased adoption across mobile.

Product Strategy
Systems Thinking
Scalable Design

Designing the Knowledge Loop

05 bite-sized UX + AI case studies on asking, answering, and managing knowledge in an AI-powered knowledgebase.

Designing for AI Adoption
Incremental Improvements

Other fun stuff

What teams get when i’m involved

They said it, not me

Working with Ayesha was the most energizing part of building the Ask Assistant at KNOWRON. She had a gift for pulling insights from field-service technicians and support agents, translating their daily frustrations into elegant interactions that pulled together documentation, data, and system tools inside a single chat interface. Watching her align backend constraints, AI capabilities, and brand voice into one cohesive experience showed me what real product design leadership looks like.

David Cepeda Guzman

Product Manager, KNOWRON

From my perspective as a developer, collaborating with her was always smooth. Her designs were not only clear but also backed by real-world understanding. On top of that, she’s a great teammate - open, approachable, and genuinely invested in building something meaningful.

Halil Çakar

Senior Frontend Developer, KNOWRON

Sr. Product Designer

5+ years of experience, including 3 years designing AI-driven SaaS and complex systems.

My focus is on building products that simplify advanced technology, giving people the clarity and support they need to handle complex challenges.


Recently at KNOWRON.
Previously built and co-led dli5.

Selected Work

Transforming Industrial Reporting With AI And Cutting Documentation Time By 80%

Designed an AI-powered service reporting feature that reduced documentation time from 30 minutes to 5, tailored for the realities of industrial field work.

B2B SAAS
AI-Assisted Workflows
Design Under Constraints

Navigation Redesign That Improved Mobile Adoption By 25%

I led a cross-platform redesign of navigation and the homepage to bring clarity and consistency to a growing SaaS product which improved usability, and increased adoption across mobile.

Product Strategy
Systems Thinking
Scalable Design

Designing the Knowledge Loop

05 bite-sized UX + AI case studies on asking, answering, and managing knowledge in an AI-powered knowledgebase.

Designing for AI Adoption
Incremental Improvements

Other fun stuff

What teams get when i’m involved

They said it, not me

Working with Ayesha was the most energizing part of building the Ask Assistant at KNOWRON. She had a gift for pulling insights from field-service technicians and support agents, translating their daily frustrations into elegant interactions that pulled together documentation, data, and system tools inside a single chat interface. Watching her align backend constraints, AI capabilities, and brand voice into one cohesive experience showed me what real product design leadership looks like.

David Cepeda Guzman

Product Manager, KNOWRON

From my perspective as a developer, collaborating with her was always smooth. Her designs were not only clear but also backed by real-world understanding. On top of that, she’s a great teammate - open, approachable, and genuinely invested in building something meaningful.

Halil Çakar

Senior Frontend Developer, KNOWRON